ActivKids May 2011 Newsletter


Whilst kicking a ball around with my kids on a glorious spring bank holiday Monday at our local park, it was great to see families and groups of children playing, being active and generally having a great time together in the sunshine. It was particularly satisfying when a group of around fifteen youngsters aged around 10 years of age started playing a game of flies and lizards, one of the games we play at ActivKids! It looked so easy to go down to the local park and just ‘play’ together. However the biggest challenge we face on a daily basis is to actually pull that trigger and actually DO IT!

A study by Tata Steel released today (04/05/11) found that from a sample of 1500 children aged between six and fifteen years, twice as many spent their free time watching TV than playing sport, while around half surfed the internet, chatted on social networks and played video games (source: Equally alarmingly, it was discovered that a third of those questioned did not own a bike, 15% could not swim, BUT two thirds DID have a mobile phone and three quarters had a games console.

So many obstacles are placed in families and children’s way to ‘stop’ people being active. Some of these obstacles are genuine reasons that can be a problem, others are simple excuses. At ActivKids, we want to remove as many obstacles as possible whilst respecting the fact that we cannot be the complete solution all of the time.

Inspiring people to be active is our motivation at ActivKids. Inspiring those people who work with children and families, and helping promote physical activity in a fun, safe and easy to deliver way, is what get’s us up every morning!  And this can be achieved in so many ways;

  • Delivering classes through our excellent coaches and Leaders in our coaching network
  • Running training workshops for adults working with children
  • Providing easy to use and affordable resources that inspire physical activity

ActivKids is setting itself a mission to inspire physical activity for children and families in fun, safe and accessible ways. This means not only working with sport or fitness professionals, but anyone that is responsible for the care and welfare of children and families. We have already inspired over 130 Early Years professionals to use their existing skills and understanding of children to promote more physical activity in their settings. We have inspired over 150 teaching professionals to look at games and activities that promote the development of fundamental movement skills, and linking into the primary PE curriculum. And all this in the last 12 months…….

We can really make a difference! Check out our website, what we do, how we work, and how we can help YOU! Drop us an email at or call 0844 800 2366



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