People behind the brand

“Hi, I’m James. I went into the health and fitness industry after graduating in sports studies. I was involved in a variety of roles including fitness training, children’s sports coaching and school holiday programmes. Three years ago I decided I wanted to work for myself and designed the ActivKids fitness programme. I launched it in local schools and sports venues and was soon overwhelmed with the response. I have spent these last three years fine tuning the programme and discovering the most effective ways of working with schools, local authorities and sports venues. I have put all this together in a training package for leaders to take out and launch their own business.”

"Zoë graduated in marketing learning her trade working for Unilever on brands such as PG Tips and Chicken Tonight. Zoë then travelled to the other extreme working with a start-up business that became the award winning LA Fitness group – a provider of health & fitness clubs across the UK. Zoë was the Brand Director overseeing Marketing & PR for 10 years up until March 2006. She also facilitates and coaches individuals that are looking to set-up their own businesses. Zoë’s role at ActivKids is to support leaders with Sales, Marketing and PR on both a national and local level as well as being their Personal Development Coach."

“My name is Jeremy Taylor. I started my working life in 1985 with David Lloyd leisure. In 1990 I opened my first health club in partnership with Fred Turok (now Chairman of L.A Fitness) & in 1994 Fred & I were joined by a third partner (David Turner) & collectively we launched the LA Fitness Health Club group.

For the next ten years I held the position of Operations Director as the group grew from four clubs to 67 across the UK. I left LA Fitness in October 2005 following the companie's sale to an Ameican venture capital company.

My role at ActivKids is to bring my experience to bear in all areas – particularly operations & financial. Having been involved in a start up business that developed into a national brand, I have both empathy & understanding of what is required individually & collectively for ActivKids to succeed as a business.”